Quick answer
The official Rugby World Cup 2027 collection is made by Macron, World Rugby's official apparel supplier. The range includes t-shirts, polos, hoodies, jackets and trousers in 7 colourways, with men's, women's and junior versions. Everything you need to back the tournament in Australia, which runs from 1 October to 13 November 2027.
Rugby World Cup 2027 is heading to Australia, and the official Macron collection has already landed. The Italian brand, a World Rugby partner, has designed a complete range in the tournament's colours: the new RWC logo, the "Australia 2027" mark and a palette inspired by the host nation.
Rugby World Cup 2027: what you need to know about the tournament in Australia
The 2027 men's Rugby World Cup is the 11th edition of the tournament organised by World Rugby. It takes place in Australia from 1 October to 13 November 2027. For the first time, 24 teams will take part, up from 20 at previous editions, for a total of 52 matches.
Seven host cities will stage the games: Adelaide, Brisbane, Melbourne, Newcastle, Perth, Sydney and Townsville. The opening match sees Australia take on Hong Kong in Perth. Australia, two-time world champions (1991 and 1999), are hosting the tournament once again.
Macron, official supplier of Rugby World Cup 2027
Macron is the Official Sports Apparel Supplier of the Rugby World Cup. It covers the merchandise collections for the 2027 men's tournament.
Every piece in the Australia 2027 collection is therefore officially licensed.
The 7 colourways of the Macron Rugby World Cup 2027 collection
Each line in the Macron Rugby World Cup 2027 collection is built around one colourway and one logo treatment: screen print, embroidery, silicone print or 3D rubber patch.
Navy and gold: the Webb Ellis Cup line
The most refined line in the collection. The logo gives way to the Webb Ellis Cup in gold, the trophy awarded to the world champions. It features the Everchill t-shirt in soft cotton with a touch of stretch, a Radiant short-sleeve polo and a long-sleeve polo in heavyweight cotton with embroidered logos. For layering, there's the Lagoon full-zip jacket, the Midnight full-zip hoodie and the Silverfrost waterproof hooded jacket. Ideal for wearing the World Cup colours every day, even in the office.
Black and orange: the flagship line
The most comprehensive line in the collection. Its standout pieces are the Tide t-shirt and the Sunset hoodie, with a wide orange patterned band across the chest. The hoodie is thick, with a soft brushed inside, perfect for chilly evenings. You'll also find the Yukon sweatshirt, the Nautis joggers and the Island shorts, with zip pockets. When the rain sets in, there's the Silverfrost waterproof hooded jacket and the Antoine gilet.
Black and turquoise
A clean, understated line in black with turquoise accents. It includes the Rio t-shirt, with a turquoise collar and cuffs, and the Noctis hoodie, warm and soft with a large front pouch pocket. There's also the Sifnos full-zip jacket with turquoise sleeve stripes and the Radiant polo, comfortable with a slight stretch. For wet days, the Stormshade jacket is fully waterproof, right down to the seams.
Anthracite
Two dark grey sweatshirts, thick and comfortable, with a thin orange stripe on the back: the Lunaris quarter-zip sweatshirt and the Midnight full-zip hoodie.
The boutique-rugby.com coach's tip
On match day, think in layers: a cotton t-shirt from the collection, with a softshell or rain jacket on top. You'll be in World Cup colours from kick-off to the post-match pint. To protect silicone prints and embroidery, wash your pieces inside out at a low temperature, and always check the care label.
Size guide: choosing the right fit
The collection comes in several fits. The Slim fit (Everchill, Rio, Tide, Radiant, Lunaris, Midnight) is close-cut: go up a size if you prefer a looser feel. The Over fit (Tropea, Saima, Bloom) is deliberately oversized. The Regular fit (Sapporo, basketball shorts) is a classic cut, while Wide Leg (Corsola) means a relaxed, wide trouser leg. Junior versions follow the same fits. Check the size guide on each product page.
FAQ: Rugby World Cup 2027 collection
Which brand makes the official Rugby World Cup 2027 collection?
The official Rugby World Cup 2027 collection is made by Macron, the Italian sportswear brand and World Rugby's official apparel supplier. Its partnership runs until 2029.
When and where is Rugby World Cup 2027 taking place?
Rugby World Cup 2027 takes place in Australia from 1 October to 13 November 2027. It features 24 teams playing 52 matches across seven host cities.
Is the Macron Rugby World Cup 2027 collection available for kids and women?
Yes. Most t-shirts, hoodies and jackets in the Macron Rugby World Cup 2027 collection come in junior sizes. Several pieces are also designed for women: the Tropea t-shirt, the Bloom and Saima sweatshirts, and the Corsola wide-leg trousers.
Are the items in the collection national team shirts?
No. The Macron Rugby World Cup 2027 collection is the tournament's official line: it carries the competition's branding, not a national team's. National team shirts are produced by each union's own kit supplier.
What should I wear to the stadium on a cold day?
For a cold or wet match day, go for a technical outer layer: the Stormshade rain jacket, the Silverfrost waterproof softshell or the Antoine softshell gilet. Wear it over a t-shirt or sweatshirt from the collection.
Shop the full Rugby World Cup 2027 collection
The boutique-rugby.com Team
